Before reaching the end I thought “cheap but effective”. After its flop of a finale I felt shortchanged. How surprised can one really be? After all, here we have sequel number three of a horror franchise relying so completely on bumps in the night and intentional sub-par camerawork. For all its cliché and predictability it did amass some tension, only to end swiftly and ambiguously in a move less artful-more calculated, paving way for yet another sequel. Conclusion: after three films, Paranormal Activity 4 is rather normal activity. Dir. Henry Joost, Ariel Schulman.